Connecting employees toorganizational priorities.
For organizations where communication has to travel: across locations and shifts, through layers of management, and through change. 538 Creative finds where it’s breaking down, designs the right response, and builds it.
Where alignment breaks down
Organizational priorities and information move through leaders, managers, teams, channels and locations before reaching employees. Employee questions, ideas and operational information move back through the same path.
Employee voice moves back through the same path
- Questions, ideas and operational information
- Feedback moving back through the organization
What is poor information flow costing your organization?
Time spent searching for information, clarifying expectations, redoing work, waiting for decisions, and sitting through ineffective meetings adds up.
Use the research-informed calculator to estimate the annual labor cost in your organization.
Free Takes about 2 minutes No email required
Estimated annual communication friction
Illustrative example≈ $708,000/ year
- Hours
- 14,160
- FTEs
- 6.8
- Of payroll
- 3.4%
Research should determine what gets built.
Sometimes the answer is a better communication system. Sometimes it’s a redesigned newsletter, clearer intranet content, stronger executive communication, a town hall video or an internal podcast. 538 uses research to decide what employees need, then builds it.
Listen
538 gathers leadership priorities, employee experience and existing data, and audits how communication moves today.
Diagnose
538 identifies where alignment is breaking down and separates communication symptoms from organizational causes.
Design
538 works through the findings with leaders and designs the approach: what should change, through which channels, and what content it requires.
Implement
538 builds what the plan calls for, from manager tools and channels to newsletters, intranet content, leadership communication and video.
Measure
538 tracks understanding, behavior and feedback against the plan, and adjusts as conditions change.
What 538 can build
- Newsletters
- Executive communications
- Intranet content
- Town halls
- Internal podcasts
- Employee stories
- Photography & video
- Digital signage
Start with what your organization needs.
Not ready for a full engagement? Start with a workshop or a Communication Health Assessment. Workshops · Communication Health Assessment
Built for organizations where communication has to travel.
Every organization past a few dozen people has distance between where decisions are made and where the work happens. 538 works on that distance, wherever it shows up.
Physical distance
Field crews, multiple sites, remote and hybrid teams, shift workers and employees who rarely sit at a desk. This is where Martin’s experience runs deepest.
Organizational distance
Layers of management, departments that rarely talk, and growth that has outpaced the informal ways information used to travel.
Psychological distance
Change, leadership transitions, low trust, and employees who have stopped asking questions or raising concerns.
Start a conversation about what you’re seeing.
Whether you’re navigating change, growing faster than your communication, or unsure what employees understand about your priorities, a short note about what you’re seeing is enough to start.