Built for organizations where communication has to travel.
Every organization past a few dozen people has distance between where decisions are made and where the work happens. 538 works on that distance, wherever it shows up.
Physical distance
Field crews, multiple sites, remote and hybrid teams, shift workers and employees who rarely sit at a desk. This is where Martin’s experience runs deepest.
Organizational distance
Layers of management, departments that rarely talk, and growth that has outpaced the informal ways information used to travel.
Psychological distance
Change, leadership transitions, low trust, and employees who have stopped asking questions or raising concerns.
Across roles
Across teams in the field
Across locations
Situations where 538 helps
A change is underway
A restructure, merger, leadership transition or policy change is testing how information moves.
Where to startA strategic plan needs to land
Leadership has a plan. Employees need to understand it and see where their work fits.
Where to startGrowth has outpaced communication
What worked at 50 people doesn’t work at 250, and no one has redesigned it.
Where to startManagers are the bottleneck
Managers have become the main source of organizational information, whether or not they’re prepared for it.
Where to startA survey flagged communication
An engagement survey says communication is a problem without explaining why.
Where to startThe comms team is one person
Internal communication falls to someone already doing another job, or a team of one stretched thin.
Where to startWho 538 works with
CEOs and executive teams
You’re communicating constantly and still hearing that employees don’t know what’s going on.
HR and People leaders
Employees hear about organizational priorities, and you’re not sure those priorities are understood.
Communication leaders
You need evidence about what’s working, a stronger case for change, or senior support for a small team.
Operations leaders
Frontline and field teams are the last to know, and it’s showing up in the work.
Experience across
- Utilities
- K–12 education
- Higher education and college athletics
- Public agencies
- Journalism
Start a conversation about what you’re seeing.
Whether you’re navigating change, growing faster than your communication, or unsure what employees understand about your priorities, a short note about what you’re seeing is enough to start.